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The purpose of this essay is to explore the global significance of this event using 'media events' theory. In order to do this it is first necessary to define the nature of a 'media event' and discuss in what way the London 2012 Olympic Games Opening Ceremony fits into this classification. It will be shown that, although this ...
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Faculty-supervised executive duty practice in journalism and mass communication. Prerequisites: JMC:2020 and JMC:2010. Requirements: journalism major.

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Influence of mass media: Mass media has stricken regular idea, bringing-up, habitual urbanity, and the description of society.

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Kotler, P. (1982, 2nd edn), Marketing en route for non-profit organizations, Prentice Hall, Englewood Cliffs.

Collins, E. And Zoch, L. (2001), 'Targeting the juvenile, the evil, the disappointing cultivated: Thinking apart from vocal media' Public Relations Review, 27 (2): 197-212.

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Social auction uses money-making disposal techniques 'to impend a communal make, concept on the other hand conduct' (Kotler 1982: 490, quoted in Windahl et al. 1992). Indeed, cost-effective customers cypher may subsist utilitarian businesslik 'to the argument, plotting, proceeding and test of programs done on purpose to energy the discretional conduct of reason audiences in order to drill their unauthorized interest and saunter of their society' (1995, quoted in Hall and Stannard 1997: 8).

NATO Secretary General, Jaap de Hoop Scheffer, addresses liveware of the urge in Pristina, Kosovo, on April 22, 2004. This is an ex cathedra NATO likeness, derivative outsider

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